What the Diet Industry Doesn’t Want You to Know

I’ve seen too many women spend years dieting, spending hundreds (more like thousands) of dollars on weight-loss programs and diets.  And having self-esteem issues because they just ‘can’t follow the diet.’

Well, you might not like hearing this, but…

The multibillion dollar diet industry thrives on your failure.   They need you to keep coming back to them for business.  The diet and weight-loss industry is built on repeat business.  It would be a very short-lived business if we all succeeded the first time.

And let’s face it, if they could really show you how to lose weight AND keep it off — you wouldn’t have to keep purchasing their products, attend their meetings, and buying their special foods.

And some of the “big name” diet and weight-loss organizations are owned by food companies ….(makes you think, huh?).

Americans alone spend over $55 billion (yup, Billion!) dollars a YEAR on weight-loss products.  And as a nation we keep getting heavier and heavier.  I think the ‘industry’ is doing something right — to put money in their pocket.

And let’s face it — diets don’t work.  There are different statistics out there, some even saying that 95% of all people on a diet gain the weight back within a few years.  I can tell you from my own personal experience this has been true for me.

In addition, diets do NOT teach you how to trust yourself.  The basic message of a diet is:  if you trusted yourself, you would start eating at one end of your kitchen and chew all the way across the U.S.  (okay, I’m exaggerating, but you get the idea).  But basically they tell you that if you trusted yourself  you’d never stop eating.  So, you need to trust them and their ‘rules.’  And do what they say, as opposed to learning to listen to yourself.

Another thing that is that weight-loss should not be the goal.  It should be the by-product of learning how to listen to your body for when it’s hungry, what is needs, and what it wants.  In other words –a healthy relationship with food, weight and your body.   Because when you lose weight….you don’t lose the reasons WHY you turned to food in the first place.

Let me repeat that:  when you lose the weight, you don’t lose the reasons why you turned to food in the first place.

For these reasons, and many others, is why I started Eat Without Guilt in the first place.  I struggled for so long, yo-yo dieting, feeling like a failure, that I had no willpower, that I just couldn’t follow the “rules”, and that if I could ONLY just lose weight I would be happy, joyful, peaceful and content.  Losing weight would make me not only happier, but a better person.  Boy was I wrong.

I want to help as many people as I can break free of the diet and overeating cycle and live a healthier, more satisfying life.  And to set you free so you can continue it on your own.  And to learn how to support YOURSELF.

And that’s just one of the reasons why I created an Intuitive Eating Success Class – to set you free and give you the tools to continue it on your own…for life.  Without having to pay me over and over again.  I’d love nothing more to have you in my course, and then see you continue on your own without my help (I’m not kidding!).

You see (especially women) we are so good at supporting everyone around us that we tend to put ourselves at the bottom of the list. We are constantly under pressure, overwhelmed and have many demands at both home and at work. We expect ourselves to be superwomen….and everyone else does too.  So for many, this translates into having an unhealthy relationship with food. The only way we know to give ourselves a break or a ‘treat’ is to eat something.

I want women (and men) to get back on the path to returning to your own natural instinct to eat when you are hungry and stop when you feel comfortably full or satisfied. So you never have to spend a dime on weight loss products again.  Ever.

My intuitive eating course, and my eat without guilt philosophy, is not a diet or plan.  Instead, it’s about  regaining the pleasure and enjoyment of eating without guilt and punishment.  About learning how to listen to yourself and your body.  How to discover if you’re really hungry, what you’re hungry for, and to bring complete awareness to what you are eating.  How to begin creating lasting peace with food.

About how to uncover your automatic response to emotions – and how to steer it away from food (because so many of us turn to food for emotional reasons, not physical ones.  Or we’ve been dieting or overeating for so many years that we no longer ‘know’ the difference between to two).

It’s about helping you respect your body and do what’s right for YOU (not what the newest “study” or weight-loss guru says).

That’s what I’m all about.  Helping people get back to learning how to trust themselves again. And be really comfortable around food.  And not dieting and feeding the diet industry.  But to learn how to feed ourselves, our body and soul, and treating ourselves with kindness….NOW, not when we lose the ‘weight.’

So, what are your thoughts?  Do you agree, do you think I’m being too negative (about the diet industry)?  What has been your experience with diets?  I’d love to hear your thoughts — and yes, even if you don’t agree with what I say.  That’s the main reason for this post!  To start a discussion…

(for information about the upcoming Intuitive Eating Success class, just click here)

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